About
Experience
Apr. 2022 - Jul. 2022
Associate Media Plannner
Worked on the media team's largest account, facilitating vendor communications, updating billing and reporting processes, developing effective internal and external communication systems, and more. Notable accomplishments and responsibilities included:
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Creating a monthly reporting template that was adopted into agency practice.
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Contributing media expertise to win new business pitches.
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Assisting the management of up to four campaigns simultaneously, including optimizations and pacing.
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Communicating with vendors to collect monthly reporting data to produce clear and insightful performance reports to present to clients.
Aug. 2019 - Dec. 2021
Team Lead, Social Media and Marketing
Managed RED-i's social media accounts, aiding in the creation of new content while exhibiting the organization's media products to market towards potential customers online. Notable accomplishments and responsibilities included:
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Hiring and training six new employees while delegating all submitted project requests.
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Producing, filming, and editing a 45 minute documentary as part of a two-person team for NC State's DanceVisions Dance Company in less than three months.
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Planning, curating, and creating social content for RED-i's accounts over the course of two years.
Jan. 2018 - May 2019
Club Social Media Manager
North Carolina State University Sailing Club
Coordinated the social media for the sailing club by organizing the collection of digital content, scheduling of posts, and the creation of photo sets and short videos for promotion and awareness purposes. Notable accomplishments and responsibilities included:
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Planning, curating, and creating social content for the club's accounts while maintaining an active presence on the race team as a student-athlete.
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Developing a handbook for better communication of club officer roles and responsibilities for smoother transitions between role appointments.
Education
Aug. 2017 - Dec. 2021
Bachelor of Science, Biological Sciences
North Carolina State University
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Concentration in Molecular and Cellular Development.
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Minor in Business Entrepreneurship.
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Community Outreach Officer for the Sailing Club 2018-2019.
Aug. 2013 - Jun. 2017
High School Diploma
Durham School of the Arts
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Captain on Women's Varsity Soccer Team for 2015-2016 and 2016-2017 seasons.
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Recipient of 2017 State Employee's Credit Union "People Helping People" Scholarship.
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Elected President of National Honors Society 2016-2017.
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Nominated for 2016 North Carolina Governor's School in Art.
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Concentration in Visual Arts.